Meghan Markle is raising a glass — not just to a new product launch, but to a new chapter in her entrepreneurial journey. On July 1, the Duchess of Sussex officially introduced the first wine offering from her lifestyle brand, As Ever: a crisp Napa Valley rosé crafted for summer moments and meaningful celebrations.
Available via Wine.AsEver.com, the limited-edition rosé is priced at $30 per bottle and comes in bundles of three, six, or twelve. While this marks As Ever’s entry into the wine world, it’s only the beginning. Plans are already underway for a Méthode Champenoise sparkling wine and additional varietals that reflect the brand’s laid-back, California-inspired ethos.
What makes the launch particularly poignant is its timing. July 1 not only marks the start of summer’s second half, but it’s also the birthday of Princess Diana, Prince Harry’s late mother — a figure both he and Meghan have paid tribute to in numerous ways, including naming their daughter Lilibet Diana.
Though Meghan didn’t reference the date publicly in connection with the launch, fans may remember that she and Prince Harry reportedly began their relationship on July 1, 2016 — as revealed in Harry’s memoir Spare. That subtle layer of symbolism makes this debut all the more personal.
A Brand Rooted in Intention
The wine drop comes hot on the heels of a June 20 restock of the brand’s initial products, which include tea blends, cookie mixes, and floral garnishes. Two new pantry additions — apricot jam and orange blossom honey — were introduced alongside the rosé’s soft announcement.
