Prince William and Princess Kate have officially been granted the authority to issue Royal Warrants—marking a notable expansion of their public responsibilities and royal standing.
This newly confirmed role allows the Prince and Princess of Wales to formally endorse British companies whose goods or services are used by the royal household. The move was announced this week in a statement by Sir Ian Patrick, Private Secretary to the Prince of Wales, who said: “Their Royal Highnesses are delighted to be able to recognise and celebrate British industry, creativity and skills through the granting of Warrants.”
The appointment is significant not only for its historical weight—Royal Warrants date back to the 15th century—but also because it makes Kate the first Princess of Wales to receive this honour in over a century. It also comes during a period of transition for the monarchy, as King Charles and the Princess of Wales both continue to ease back into public duties following cancer treatment.
A centuries-old tradition gains new relevance under William and Kate
Royal Warrants are often seen as the ultimate mark of royal approval. In practical terms, they allow businesses to display the royal coat of arms on their packaging, advertising, and products—often leading to a surge in visibility and commercial success. More than 800 companies currently hold valid Royal Warrants, including brands ranging from heritage fashion houses and luxury chocolatiers to artisan producers and even hairdressers.
To be eligible, companies must have provided goods or services to the royal household for at least five of the past seven years and must demonstrate not only consistent quality but also environmental responsibility and sustainable practices.
This is the first time Prince William and Princess Kate have been appointed as official grantors of warrants. Not all senior royals are given this privilege. King Charles himself began issuing warrants in 1980 when he was still Prince of Wales, but his former wife, Princess Diana, never held the role.
Warrant holders under Charles’ former title have until the end of July to reapply if they wish to retain their status. New applications for warrants issued directly by the Wales household will be considered starting in 2026, according to palace officials.
The expansion of William and Kate’s royal remit comes as they continue to modernise their influence in other areas—from championing mental health initiatives to supporting environmental innovation. Their public image as approachable but duty-driven leaders has helped solidify their standing in the post-Elizabethan monarchy.
Meanwhile, the broader royal household is undergoing additional changes. The Royal Train, once a discreet and iconic mode of travel for Queen Elizabeth II, has now been officially retired in favour of more sustainable options—a move in line with the younger royals’ climate-conscious priorities.
As the monarchy adapts to new expectations and generational change, the ability of William and Kate to formally celebrate British excellence through Royal Warrants is both symbolic and strategic. It reinforces their role not only as figures of tradition but as modern royal ambassadors for British industry and innovation.